{"title":"New Arrival Home Page","description":"\u003cp\u003eDiscover the latest arrivals from belif, Dr. Belmeur, Euthymol and REACH. 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Formulated with \u003cstrong\u003epotassium phosphate\u003c\/strong\u003e, it helps reduce sensitivity by blocking pain-transmitting dentin tubules.\u003c\/p\u003e\n\u003cp data-start=\"261\" data-end=\"373\" class=\"\"\u003eWorking alongside fluoride, it strengthens enamel and supports long-term oral health.\u003cbr data-start=\"346\" data-end=\"349\"\u003eClinically proven:\u003c\/p\u003e\n\u003cul data-start=\"374\" data-end=\"476\"\u003e\n\u003cli data-start=\"374\" data-end=\"421\" class=\"\"\u003e\n\u003cp data-start=\"376\" data-end=\"421\" class=\"\"\u003e94.1% noticed reduced sensitivity in 6 days\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"422\" data-end=\"476\" class=\"\"\u003e\n\u003cp data-start=\"424\" data-end=\"476\" class=\"\"\u003e1.7× more relief after 3 days vs. regular toothpaste\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eMade in Korea\u003c\/strong\u003e\u003c\/p\u003e","brand":"LG H\u0026H UK","offers":[{"title":"1Pc","offer_id":50056064663858,"sku":"18400267","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"3Pcs","offer_id":50056064696626,"sku":"18400267","price":15.99,"currency_code":"GBP","in_stock":true},{"title":"4Pcs","offer_id":50056064729394,"sku":"18400267","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"6Pcs","offer_id":50056064762162,"sku":"18400267","price":28.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/9297\/7202\/files\/LG-10_2_fdc2dc02-3bf4-4562-8986-f109ca9caa32.png?v=1752844327"},{"product_id":"euthymol-dental-floss","title":"Euthymol  Pink Dental Floss (50m)","description":"\u003cdiv\u003e\u003cspan\u003eEUTHYMOL’s unique freshness Dental Floss comes in a luxurious design.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eDiscover this travel-friendly oral care solution that you can simply stash in your bag, pouch, or pocket.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eThis wider \u0026amp; smoother dental floss glides more easily in tight spaces compared to regular floss, which makes it great for floss-beginners. Along with the comfort, it effectively removes plaque between teeth and just below the gum line.\u003c\/span\u003e\u003c\/div\u003e","brand":"LGH\u0026H","offers":[{"title":"Default Title","offer_id":50513032118578,"sku":"18400290","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/9297\/7202\/files\/123_375deb30-85f4-4c8b-8246-82cfad821cd3.webp?v=1770923691"},{"product_id":"belif-super-drops-hydration-sun-serum","title":"belif Super Drops - Hydration Sun Serum","description":"\u003cp\u003eA hydrating sun serum with SPF 50+ protection, powered by Haeyun Complex (3 types of seaweed) and Panthenol.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eFeels featherlight, absorbs quickly, leaves no white cast, and doubles as a primer-like base.\u003c\/p\u003e","brand":"LG H\u0026H UK","offers":[{"title":"Default Title","offer_id":50772757283122,"sku":"52102543","price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/9297\/7202\/files\/Sun_serum_D2C_thumbnail_1.png?v=1769153947"},{"product_id":"dr-belmeur-aha-bha-sebum-control-gel-cleanser","title":"Dr. Belmeur AHA BHA Sebum Control Gel Cleanser","description":"\u003cdiv class=\"ewa-rteLine\"\u003eA purifying gel cleanser formulated to deeply cleanse pores and control excess oil. Salicylic Acid (BHA 0.5%) penetrates into pores to dissolve sebum build-up, while Lactic Acid (AHA) gently exfoliates the skin surface to improve texture and clarity.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"LG H\u0026H UK","offers":[{"title":"Default Title","offer_id":51102804082994,"sku":"53060639","price":7.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/9297\/7202\/files\/Untitled_design_1_04fcc77f-8d36-423f-92d2-583b176a9218.png?v=1777374447"},{"product_id":"dr-belmeur-aha-pha-exfoliating-toner","title":"Dr. Belmeur AHA PHA Exfoliating Toner","description":"\u003cdiv class=\"ewa-rteLine\"\u003eA gentle yet effective exfoliating toner that improves skin texture while maintaining hydration. Mandelic Acid (AHA) refines uneven tone and smooths rough skin, while Gluconolactone (PHA) offers mild exfoliation with added humectant benefits, making it suitable for sensitive skin.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"LG H\u0026H UK","offers":[{"title":"Default Title","offer_id":51102816010546,"sku":"53060637","price":8.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/9297\/7202\/files\/Untitleddesign_a5d96028-6a35-4bc9-930b-8ed61e9bb97e.png?v=1777269689"},{"product_id":"dr-belmeur-uv-derma-cica-moisture-sun-cream","title":"Dr. Belmeur UV Derma Cica Moisture Sun Cream","description":"\u003cdiv class=\"ewa-rteLine\"\u003eDematologically developed sun care for daily use. This broad-spectrum sunscreen protects skin while delivering soothing, calming care.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"LG H\u0026H UK","offers":[{"title":"Default Title","offer_id":51102826266930,"sku":"53060636","price":11.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/9297\/7202\/files\/Untitleddesign_0f8d5f33-989c-4290-89fb-a248dea96e88.png?v=1777271210"},{"product_id":"dr-belmeur-advanced-pink-lipcerin","title":"Dr. Belmeur Advanced Pink Lipcerin","description":"\u003cdiv class=\"ewa-rteLine\"\u003eLip care designed to nourish and enhance the natural appearance of lips. Enriched with Vitamin B12, Provitamin B5 and Vitamin E, it effectively hydrates dry, cracked lips while reinforcing the moisture barrier.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003c\/div\u003e","brand":"LG H\u0026H UK","offers":[{"title":"Default Title","offer_id":51102830166322,"sku":"53060634","price":7.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/9297\/7202\/files\/Untitleddesign_aea47095-273e-43e1-af46-300d1b5712aa.png?v=1777272211"},{"product_id":"belif-aqua-bomb-makeup-removing-cleansing-balm-travel-size","title":"belif Aqua Bomb Makeup Removing Cleansing Balm travel size 9ml","description":"\u003cp\u003eA 3-step texture-transforming cleansing balm ( travel size) that starts as a sherbet-like balm and melts into a luxurious oil, effortlessly lifting away impurities, sunscreen, and waterproof makeup.\u003cbr\u003e\u003c\/p\u003e","brand":"LG H\u0026H UK","offers":[{"title":"Default Title","offer_id":51261647683890,"sku":"52102692","price":4.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/9297\/7202\/files\/8809949570153_belif_aqua_bomb_make_up_removing_cleansing_bomb_9ml.jpg?v=1780584796"},{"product_id":"belif-aqua-bomb-sleeping-mask-travel-size","title":"belif Aqua Bomb Sleeping Mask Travel Size 10ml","description":"\u003cp\u003eRevitalise dry, fatigued skin overnight with this innovative jelly-pudding sleeping mask, designed to deliver explosive hydration for a smooth, supple appearance and a radiant glow. Infused with belif’s original formula, celebrated for its soothing and nourishing properties, this mask features hyaluronic acid for intense moisture and niacinamide to brighten and enhance skin tone and texture by morning!\u003c\/p\u003e","brand":"LG H\u0026H UK","offers":[{"title":"Default Title","offer_id":51261653582130,"sku":"52102647","price":4.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/9297\/7202\/files\/8809949534643_belif_aqua_bomb_sleeping_mask_10ml.jpg?v=1780585118"},{"product_id":"belif-aqua-bomb-eye-gel-travel-size","title":"belif Aqua Bomb Eye Gel Travel Size 5ml","description":"\u003cp\u003eDiscover a lightweight eye gel that features the cooling trio of caffeine, hyaluronic acid, and niacinamide to cool, depuff, and diminish the appearance of bags and dark circles. The innovative pen-shaped ceramic applicator delivers an instant cooling sensation, making it a refreshing wake-up call for your eyes!\u003c\/p\u003e","brand":"LG H\u0026H UK","offers":[{"title":"Default Title","offer_id":51261653680434,"sku":"52102691","price":8.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/9297\/7202\/files\/8809949570146_belif_Aqua_bomb_eye_gel_5ml.jpg?v=1780587798"},{"product_id":"belif-the-true-cream-moisturizing-bomb-travel-size","title":"belif The True Cream - Moisturizing Bomb Travel Size 10ml","description":"\u003cp\u003eIndulge your skin with this intensively moisturising cream, enriched with barrier-strengthening Ceramide and firming Peptide for 2x more powerful hydration lasting up to 48 hours. This cushiony, whipped-texture moisturiser delivers explosive moisture while recharging and fortifying the skin barrier, thanks to belif’s original formula.\u003c\/p\u003e","brand":"LG H\u0026H UK","offers":[{"title":"Default Title","offer_id":51261653811506,"sku":"52102613","price":7.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/9297\/7202\/files\/8809949528628_belif_moisturizing_bomb_10ml.jpg?v=1780588152"},{"product_id":"belif-the-true-cream-aqua-bomb-travel-szie","title":"belif The True Cream - Aqua Bomb Travel Size 10ml","description":"\u003cp\u003eExperience the ultimate hydration with this ultra-lightweight, oil-free cream enriched with Hyaluronic Acid and Niacinamide. Designed to deliver powerful moisturisation, it effectively doubles your skin’s moisture level under all climate conditions. The gel-like texture penetrates instantly, providing a refreshing cooling effect without any sticky residue.\u003c\/p\u003e","brand":"LG H\u0026H UK","offers":[{"title":"Default Title","offer_id":51261653844274,"sku":"52102612","price":7.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/9297\/7202\/files\/aqua_bomb_1.jpg?v=1747043652"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/9297\/7202\/collections\/57141748611944_.pic.png?v=1781110973","url":"https:\/\/www.lghnh.co.uk\/collections\/new-arrival-home-page.oembed","provider":"LG H\u0026H UK","version":"1.0","type":"link"}