Supporting our ArmedForces community

Supporting our Armed Forces community

EUTHYMOL

EUTHYMOL

A British heritage brand with a history dating back to the Victorian era, has proudly withstood the test of time through two world wars and multiple economic challenges.

For 126 years, Euthymol has remained a staple in oral care, providing trusted products to customers and their families across generations.

DONATION CAMPAIGN

DONATION CAMPAIGN

During World War I, Euthymol supplied toothpastes to active service members. This year, we are honoured to continue this legacy by launching a donation campaign in partnership with the Royal British Legion to support our Armed Forces community.

For every tube of Euthymol toothpaste (poppy edition) sold, 10p will be donated to the Royal British Legion.

These donations will help fund a wide range of essential services, including support for individuals to live independently, financial advice, and recovery and rehabilitation programs at the Battle Back Centre for both current and former service personnel.

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PARTNER MESSAGES

Steven Jeong, Managing Director at LG H&H UK, reflects on this partnership:

“We’re pleased to continue our partnership with The Royal British Legion for a second year. Last year, we received a great deal of positive feedback from consumers, which was very encouraging. As a household brand that has been part of daily life for generations, Euthymol is proud to play a part in honouring the values that continue to shape British life. Through this year’s partnership, we hope to continue supporting the important work the RBL does for the Armed Forces community.”



Ben France, Head of Corporate Partnerships at the Royal British Legion, adds :

“We are incredibly grateful to Euthymol for their continued commitment to supporting the Royal British Legion through their dual-branded product. Following the success of last year’s edition, we hope this year’s product continues to be popular with customers, helping us to continue providing vital support to the Armed Forces community.”