Supporting our Armed Forces Community

Supporting our Armed Forces Community

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EUTHYMOL

EUTHYMOL

A British heritage brand with a history dating back to the Victorian era, has proudly withstood the test of time through two world wars and multiple economic challenges.

For 126 years, Euthymol has remained a staple in oral care, providing trusted products to customers and their families across generations.

A British heritage brand with a history dating back to the Victorian era, has proudly withstood the test of time through two world wars and multiple economic challenges.

For 126 years, Euthymol has remained a staple in oral care, providing trusted products to customers and their families across generations.

During World War I, Euthymol supplied toothpastes to active service members. This year, we are honoured to continue this legacy by launching a donation campaign in partnership with the Royal British Legion to support our Armed Forces Community.

For every tube of Euthymol toothpaste (poppy edition) sold, 10p will be donated to The Royal British Legion.

For every tube of Euthymol toothpaste (poppy edition) sold, 10p will be donated to The Royal British Legion.

These donations will help fund a wide range of essential services, including support for individuals to live independently, financial advice, and recovery and rehabilitation programs at the Battle Back Centre for both current and former service personnel.

These donations will help fund a wide range of essential services, including support for individuals to live independently, financial advice, and recovery and rehabilitation programs at the Battle Back Centre for both current and former service personnel.

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Steven Jeong, Managing Director at LG H&H UK, reflects on this partnership:

We are honoured to continue the legacy of Euthymol, a brand that is deeply ingrained in British heritage and has served generations of families, including those of the Armed Forces. Our collaboration with The Royal British Legion is our way of giving back to a community that has given so much. We hope that through this campaign, we can contribute to the ongoing legacy of support and care that the RBL embodies."



Ben France, Head of Corporate Partnerships at The Royal British Legion, adds:

“We are incredibly grateful to Euthymol for their commitment to support the Royal British Legion through their fundraising efforts with the dual branded product. The donations will help us continue to offer vital support to the Armed Forces community.”

The Euthymol Original Toothpaste (poppy edition) is now available at