2.9x Whitening in just One Application<a href="#fn1-template--26438167036210__footnote_rUP4L6" id="ref2" style="display: inline; font-size: 0.5em; vertical-align: super; line-height: 0; text-decoration: none;">1</a> 2.9x Whitening in just One Application<a href="#fn1-template--26438167036210__footnote_rUP4L6" id="ref2" style="display: inline; font-size: 0.5em; vertical-align: super; line-height: 0; text-decoration: none;">1</a>

Whitening Double Action

removes existing stains and prevents new ones.2

Stain Protection

Doubles enamel strength3, provides 24-hour stain protection.4

Violet tone-correcting

Utilise Violet tone-correcting technology to neutralise yellowish teeth, thereby delivering a brighter smile.

Resists Discolouration

from coffee (5.5x), tea (8.0x), and wine (8.9x).5

Meet the Purple Whitening Corrector

Brighten your smile instantly with our purple colour corrector.

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Footnotes

  1. 1.

    [In-vitro] Korean Society of Dental Hygiene (2023). Study on toothpaste application to bovine teeth and coffee staining. Compared with LG regular toothpaste; based on △b values (Yellowness).

  2. 2.

    Compared to control group clinical test on 59 subjects for 2 weeks.

  3. 3.

    [In-vitro] International Association for Dental, Oral, and Craniofacial Research (2024). Vickers hardness testing compared with LG regular toothpaste; based on △VHN (Vickers Hardness Number difference).

  4. 4.

    [In-vitro] International Association for Dental, Oral, and Craniofacial Research (2024). Study on toothpaste application to bovine teeth and coffee staining. Compared with LG regular toothpaste; based on △E values.

  5. 5.

    [In-vitro] Korean Association for Oral Health (2020). Study on toothpaste application to hydroxyapatite (HAP) powder and exposure to staining beverages. Compared with LG regular toothpaste; based on △E values.